{
  "brandName": "Leafly",
  "description": "organic farm-to-table meal kits for busy urban families, warm natural vibe",
  "chosenConcept": "hand-drawn-leaf-emblem",
  "concepts": [
    {
      "id": "hand-drawn-leaf-emblem",
      "needsText": true,
      "style": "A minimalist circular badge logo featuring a hand-drawn, imperfectly sketched sprout emerging from a lowercase wordmark leafly, using earthy forest green lines, clean flat vector, balanced composition."
    },
    {
      "id": "negative-space-utensil",
      "needsText": false,
      "style": "A flat geometric mark where a singular stylized leaf shape cleverly forms the silhouette of a fork in its negative space, symmetrical, bold solid shape, vibrant terra-cotta orange, high contrast vector."
    },
    {
      "id": "friendly-serif-wordmark",
      "needsText": true,
      "style": "A custom wordmark for Leafly featuring rounded, soft-edged letterforms where the crossbar of the letter f extends into a small, delicate leaf flourish, soft moss green, friendly and warm typography, clean flat vector."
    }
  ],
  "palette": {
    "primary": "#b47c45",
    "secondary": "#799a79",
    "accent": "#346c34",
    "light": "#b3c6b2",
    "dark": "#346434"
  },
  "typography": {
    "heading": {
      "family": "Lora",
      "onGoogleFonts": true,
      "files": [
        "fonts/heading-Lora-600.ttf",
        "fonts/heading-Lora-700.ttf"
      ]
    },
    "body": {
      "family": "Inter",
      "onGoogleFonts": true,
      "files": [
        "fonts/body-Inter-400.ttf",
        "fonts/body-Inter-700.ttf"
      ]
    },
    "mood": "organic-modern",
    "googleFontsStylesheet": "https://fonts.googleapis.com/css?family=Lora:400,600,700|Inter:400,600,700&display=swap"
  }
}